Blogging with WordPress for SEO – Part 1 – Photo Preparation
If you have a blog, or a WordPress website, you will want to add content in an SEO friendly way. Doing so takes a little time and a tool for resizing your images.
There are very good reasons you want to take the time to resize your images and add titles, descriptions and tags before uploading them are because:
- the images need to load fast, cameras take images these days which are 2000-3000 pixel wide and 5-8Mb in size, this is far too large for a website
- Time take to name your images, tag them and add descriptions and titles will help you find them on your computer, and save time in WordPress later on.
First, lets get your images off your camera or thumb-drive – and rotate them so they are the “right way up”. We recommend that you make a folder for each project, drag the photos into that folder. Then view them one at a time using the image preview in Windows, as necessary, rotate them so they are the correct way up. Right-click on the image and select “Rotate Clockwise” or “Rotate Anti-Clockwise” – if the image is completely upside down, repeat the rotation a second time to make the image the right-way up.
Now that the images correctly aligned, you will want to rename them something that is ‘search engine friendly’. The photos as they come off the camera are called ‘IMG_NNNN.JPG’, where ‘NNNN’ is a number that increases every time you take a photograph. That’s all well and good for the camera, but if we would like to know what is in the photo, it is safe to assume that the search engines would also like a few clues. At the same time, we suggest adding some comments, a title and a subject in the Windows Explorer – click on the photo and fields will show at the bottom of the window – fill out as many as possible. These fields, some of which you can edit, and others which are pre-filled, such as the camera type, are called the EXIF Data.
When renaming the file, we prefer to use underscore characters instead of spaces ‘_’ – so in the this example, we renamed the file from ‘IMG_4410.JPG’ to ‘organ_grinder_and_monkey_statue_loveland_colorado.JPG’. We added the tags ‘statue’, ‘loveland’, ‘2015’. At the same time, we added a subject and the author name as the ‘Author’.
Repeat as necessary with all the photos you want to upload to your website.
Now, we use a batch resizing tool – this enables us to resize our images quickly and easily.
Our preferred tool for resizing images in batches is ‘PIXresizer‘ – from BlueFive Software – and the best part of this tool (apart from it doing it’s job very well) – is that it is FREEWARE – ie, it doesn’t cost you a penny.
Before we use the file, we will generally create a folder above the level where our photos are located – we call it something like ‘Resized’ or ‘Resized_for_website’. The reason we like this method, is that PIXresizer will take all the photos from one folder, and resize them into another. We always try keep our original files untouched.
To resize a folder of images, select the source folder, your destination folder, select your image size, output format (JPEG or PNG for photos), make sure you click “Save EXIF data” (these are your tags etc) – and then click “Save Pictures”
Voila – all your images are sized for the website! Stay Tuned for our next installment – adding images with the WordPress Media and using them in your Posts + Pages